Business strategy-business game Essay Example | Topics and Well Written Essays - 3000 words

Business strategy-business game - Essay Example A single strategic direction for the firm is selected which is the differentiation strategy as per the Bowman’s strategy clock. The Bowman’s strategy clock is used to identify one or multiple strategic aspects that may be taken up by a company for developing competiveness, sustainability and continued success (Chesbrough and Rosenbloom, 2002). This is because the results of the analysis and the study of the external market indicate that the adoption of a differentiation strategy can be beneficial for the company for ensuring greater levels of success and sustainability for the future years. The number of companies operating in the athletic footwear segment in which the case company belongs ranges from 4 to 10 main companies. However, for the analysis, three main competitors of APanda Shoes are considered which are Diversity Footwear, C Athlete Company and Bold Athletics Company. The company APanda Shoes operates in multiple geographical regions. The company has its manufacturing plants in North America, Asia pacific, Europe, Africa and Latin America. This makes the athletic footwear manufacturing company much vulnerable towards the political norms in the different countries of its operation. The political factors like the stability of the political environment, the formulation of government policies, taxation policies, export and import policies and duties levied on the athletic footwear products are some of the common factors that would affect the business decisions and operations of APanda Shoes. The economic factors like inflation rates, Gross Domestic Predict (GDP), economic and business cycles, disposable income level and Purchasing Power Parity (PPP) are some of the economic factors that would directly influence the profitability, sales and sustainability of the company in the four operational regions. The volatility of currency exchange systems and the fluctuations in the foreign exchange