Media planning and strategy From Audi A1 to the Audi A1 Sportback Essay

Media planning and strategy From Audi A1 to the Audi A1 Sportback - Essay ExampleAudis macrocosm and engineering excellence has overtaken BMW and Mercedes in term of reputation.The decisive measure of marketing attainment is the commercial achievement of the brand. Over the last 25 years, the Audis Sales have amplified tremendously. Value sales have change magnitude by 1,325% and Volume sales have gone up by 452% and Audi is the only one to increment its share in the market at this rate.People have arrest adapted to the repetitive design of the expression, the culture society, to describe the current era. This is the age of information and the rate of access to information is accelerating day by day. Every day people are exposed to a large number of information in the form of advertisement mainly from the television, newspapers and internet. A human brain can manage a certain amount of information, so not all the information humans get exposed to be processed (Kelley, 2004). D ifferent people are attracted to distinguishable information this attraction is based on ask and desires. For this reason all(prenominal) organization targets a special target audience, who are persuaded to buy a increase or a service. This is a digitally driven and networked society, media strategies are changing at an accelerating pace, and the internet has become a great tool of media consumption these days. Laptops, Smart phones and continues connectivity to the internet has provided huge opportunities to the advertisers to convey their messages to the masses (Gail, 2007).The to a higher place graph is a comparison of brand measure innovative models between Audi, BMW and Mercedes. The graph clearly shows that Audi is progressively adapting new and innovative techniques resulting in more innovating models.People consume a huge amount of media every day via radio, television, computer and mobile phones. According to a research it is estimated that the flow of information thr ough different media